Reducing Human Risk in Product Discovery

By including the human dimension (not only user value or usability) as a risk to minimise into our products we would be having a major impact in our customers’ wellbeing and contribute to build a more human-centred future.

Hot Product Managers vs. Cool Product Managers

About Product Management, stakeholders and other demons. In McLuhan’s most relevant book “Understanding Media: The Extensions of Man”, he proposes a way to categorise media according to various sensory effects associated with the media. This idea is not hard to extrapolate to other scenarios. Let’s think of communication as a whole and add it to… Continue reading Hot Product Managers vs. Cool Product Managers

One hand washes the other (or should)

Co-creation as third pillar of product personalization. The research made by the 1,000 Genomes Project found in 2010, 88 Millions variations in human DNA from sequences that include 2,504 people from different regions. So are our brains and the way we all perceive the world. And products. We all have our own background experience which… Continue reading One hand washes the other (or should)

The Small Beauty and the Nasty Beast

Launch your product small and let it grow. There is a common problem by any product development face: the nature of the product itself. There are two path to describe the development timeline: Launch bigLaunch small When launching big a product many companies make the mistake to accumulate so much technical debt. Like a great… Continue reading The Small Beauty and the Nasty Beast