By including the human dimension (not only user value or usability) as a risk to minimise into our products we would be having a major impact in our customers’ wellbeing and contribute to build a more human-centred future.
About Product Management, stakeholders and other demons. In McLuhan’s most relevant book “Understanding Media: The Extensions of Man”, he proposes a way to categorise media according to various sensory effects associated with the media. This idea is not hard to extrapolate to other scenarios. Let’s think of communication as a whole and add it to… Continue reading Hot Product Managers vs. Cool Product Managers